Coming this fall, the Journal of Broadcasting and Electronic Media is publishing my article, “Building Buzz and Episodes with Bite-Sized Content: Portlandia’s Formula for Turning a Video Project into a Television Series.”

Using interviews and an analysis of the program’s structure and content, this case study explores how Portlandia was created and promoted in a direct response to the way people consume video programming in the digital age.

I first presented this research at the 2012 AEJMC conference in Chicago.