Evaluating ESPN’s Use of Multimedia

In the perpetual race to be the most interactive sports website, ESPN.com has a five-second head start. Given that ESPN.com editors have an endless amount of programming from which to choose — SportsCenter highlights, ESPN Radio shows, etc. — it’s no surprise that the website is filled with video and audio clips. ESPN.com promotes video…

ESPN’s Smooth Landing Pages

With a site as wide-ranging as ESPN.com, it’s difficult to assess the kind of stories that the site does best. There’s breaking news, game stories, features, essays, columns — and sometimes these are all packaged together, particularly for a big event such as the Super Bowl. In fact, what ESPN does best is covering major…

ESPN.com: The Long and the Short of It

When you think of a typical ESPN.com story, what comes to mind? Struggling to make a generalization? That’s because the preeminent sports website prides itself on being everything to everyone. Short breaking news stories, game recaps and reaction columns: check. Medium-sized personality profiles, best-of lists and opinion pieces: check. Long form, first-person articles and investigative…